Campaign Design - Where is the Fevicol?
January 2023
Advertising and Graphic Design
The four week project started with brand research and understanding brand language used in advertising campaigns. Research insights were collected which led to the creation of a campaign idea and concept, which then informed the building of a campaign narrative. Finally, advertising campaign visuals were created to visually communicate the campaign concept and message.
Research on Fevicol revealed that the brand's target audience is carpenters and woodworkers, with a brand language emphasizing Indian culture. The campaign narrative begins with the pre-launch question "Where is the Fevicol?" and follows the search for an answer, concluding with the statement that Fevicol is present everywhere around us.
Pre Launch for the Fevicol Campaign.
Outdoor Advertisement, a question is being asked to the audience to set context for the main brand campaign.
THE FEVICOL CAMPAIGN
Outdoor Advertisement
Interactive Print advertisement, there is a Fevicol bottle hidden in the visual, looking for it makes it interactive.
Visual Imagery for these Interactive Print advertisement is A.I. generated.
Post Campaign, on social media
Social Media advertisement, stating that yes, Fevicol is everywhere around us even if its not visible but its there.
