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House of Fio is a food and beverage brand, including Fio Cookhouse, The Fio Table, Kamei, and its catering vertical, Cuisines & Concepts. Each space carries its own tone, and the design language needed to hold that variety while still feeling like it belonged to the same family. The work focused on building visual identity systems across print and digital formats for seasonal campaigns, in-house promotions, and topical events. It began with understanding how the brand currently communicated across outlets and how different audiences engaged with it — from everyday diners to event guests. The insights from research shaped the visual direction for campaigns and collaterals — standee posters, postcards, flyers, signages, brand notes, and a range of menus, both for private events and occasions like Christmas, New Year’s, Valentine’s Day, Easter, Mother’s Day, and more. Each piece was designed to sit comfortably within the Fio world — warm, and flexible — while letting each outlet speak in its own visual rhythm.